 |
Circuit City
Corporate Recruiting This brochure, titled OPEN THIS, unfolded into an unexpected cruciform shape. Each page followed the theme of an opening: Open For Business tracked the company history; Open Door Policy explained the corporate culture; Opening Night and Season Opener advertised the lifestyle and recreational possibilities of Richmond, Virginia, where Circuit City’s corporate offices are located. The brochure was packaged with an application, annual report and other materials in a box sealed with a sticker marked Open Immediately. |
HEADLINE (introduction): OPEN CIRCUIT
Body: “Circuit City Stores, Inc. is a leading national retailer of brand-name consumer
electronics, personal computers, major appliances and entertainment software.”
That’s our blurb — the quick and dirty answer to the question “What is Circuit City?”
But a more probing question might be “Who is Circuit City?” The answer to that question is,
of course, as complex and multi-faceted as each of the more than 50,000
Associates nationwide who make the company hum and purr...
SCRIBE | SCRAWL | SCREEN
about Mark | contact Mark
 |